Kimono Glamour

"MORNING BEAUTY"
MODEL: BIANCA BALTI
BY: CAMILLA AKRANS

I think they could have selected a better title, but the images are so fun.

GIVENCHY FALL 2010 CAMPAIGN

BY: MERT & MARCUS

MODELS: MARIACARLA BOSCONO, MALGOSIA BELA, CATHERINE McNEIL & LEA T.  

Comme Over

Tonight Shotwell is having a party in honor of Comme des Garcons' arrival to the store! 6-9pm on 320 Grant in between Sutter and Bush! DJs and free PBR...

Knits, sneaks, shirts, and me!

LA THEN NY

"STARTING AGAIN"
MODEL: VALERIA DMITRIENKO
BY: JAM
MAGAZINE: FUTURECLAW SPRING 2010

GO CURLY HAIR!

"COLOR WAY"
PHOTOGRAPHER: MICHELANGELO di BATTISTA
MODEL: ANNE VYALITSYNA
MAGAZINE: VOGUE ITALIA MAY 2010

Brand Profile: Personalize With Custom Made Products

This week for my Marketing class homework, I have decided to rave about Build A Bear's extremely personalized customer experience.

I definitely used to frequent Build a Bear when I was younger, and I can honestly say that I loved it. You walk into a store where you can select a cute teddy bear from a variety of styles, stuff it yourself, put your own personal wish inside of it, and choose its own clothing. How much more personalized can you get? Build a Bear is great because they combine the fun individualized factor of creating your own "one of a kind" bear with the personal, emotional side of giving the bear a wish and helping stuff it yourself. The process is fun, highly interactive, and hands on. Also, you can even have your birthday party right there in the store. The company delivers right to the customer's wants.

The brand builds relationships with their customers by branching out to different channels and outlets to reach their consumers. For instance, last year, Build A Bear had a line of collectible bear toys for McDonald's, and the Happy Meal toys look almost exactly like the Beanie Babies of my childhood! In addition, they now have party decorations with the signature bear face logo on plates and napkins, perfectly suited for a birthday party.

In addition, they have an entire online community where you can log in your bear with its own identification and play games with it in its virtual world. This tactic helps Build a Bear stay in competition with its competitors and extends the personalized entertainment for the consumer.

Also, they create special, locational costumes for your Bears. For instance, in the Downtown Disney shopping district just outside of Disneyland in Anaheim, you can dress your bear up in a princess gown of your choice. But, you can't find those gowns in the store at San Jose! This brings a hidden exclusivity to the brand.

 Even celeb kids such as Suri love the bears!

- The Ram

Photo of the Night

Sweet wedding rings by Alex & Chloe. If you are considering tying le knot and you have a stylish man, get on this.

Cat'z PJs

Like any girl, I love cats. This shoot illustrated on the beautiful blog Birdy & Me is beyond fantastic. Enjoy!

Also, Happy Birthday to my sexy boyfriend, Jackson!

-Em