I'm Reeling You In

"MARILYN'S NEW FACES"
PHOTOGRAPHER: LOUIS CHRISTOPHER
MAGAZINE: THE BLOCK SPRING 2010

Brand Profile: Modern Fashion Marketing

As we all know, Fashion moves at the speed of light. And with it are fashion's 
marketing methods. Since most fashion consumers are trend conscious, info
savvy, and modern, it is important to stay up to date with the latest 
marketing trends so you can reach your customers correctly. I think some 
of the main changes to fashion marketing today revolves around technology. 
It has quickened thegeneral pace and need for instant entertainment!
Now, when I mentioned these two characteristics, I'm talking smart phones,
of course. The Blackberry and iPhone make consumers anxious, 
relentless, and needy to get new info ASAP. So, one of the smartest new 
ideas would be to market not only in print or on the television, but through 
video, websites, and smart phone apps.


Another trend I've noticed is to be outrageous and innovative. 
For instance, Chanel pulls over the top ideas in their Tokyo, Japan store. 
One side of the entire building is made of television screens, where 
large sale advertisements and whimsical videos are played. 
This immediately grabs the attention of any bystander and holds their 
attention for at least a minute, whereas a window display may not even
catch your attention from across the street. (Video below of one of
Tokyo's building advertisements!)



Finally, Chanel well-rounds itself with its podcast, which I used to 
subscribe to. They send updates at least once a month, and theme the
podcast directly to the product or runway show of that month. For instance, 
when a Resort show is presented, a podcast video would but sent to you 
about a week or two after the show, and directed in a catchy, sneak-peek
kind of way.



-The Ram

But Not a Drop to Drink

Came upon the works of Lindend Geldhill and A. Connah this morning. Both use very sensitive cameras, and presumably, coloring,  to capture water's reaction to sound vibration.

LINDEND

 CONNAH
Let me know if you want to paint your nails or buy gummy bears after that, because I want both.

DAZED.

 Happy 14th Birthday Tavi. Bahaha yeah right. I'm pretty sure she is really 41 and has some sort of growth disease. Not like we should laugh at that.

Childhood Verse

Today my classmates and I discussed the most important ads we've ever seen. We came up with quite alot, these are the best:
Sophie Dahl for Opium by YSL. This was mine. Try. To. Stop. Looking. At. It. My teacher also had a way with words when describing it, he said it was a "touchy" subject and that the advertisers probably had to "tweak it" to make it racier for Tom Ford.

Abbey Lee in her breakout role for Gucci 2008. There are so many variations on this one it's hard to pick. They just kept killing it every month.

An art instillation in Marfa, Texas. This isn't an actual store which makes it all the more strange. Marfa is a popular area for UFOs so i'm sure no one batted an eye.

A flavorful Dolce & Gabbana campaign, 2007.

Dior Poison 2003, I hadn't seen this one before and it utterly blows you away. (*Idea totally stolen from The Damned's album cover in the seventies.)

What campaigns shaped your love of fashion?

Brand Profile: Let's Get Out Of This Country

The end of the spring semester is nearing, and I am ITCHING to be done with it! Many adventures are planned in the near future, and I just want to experience them all! Long story short, I have a yahoo email account, and saw a page they created for the "Best New Hotels of 2010". (More like resorts in mostly exotic locations that make you drool and book a flight immediately.) I haven't viewed all of the hotels yet, but each one was beautifully designed, and looked so relaxing. In fact, one was even located at Cha Am beach in Thailand, one of the locations that I stayed at when I had my adventure in Thailand. This hotel, The Alila, is $100 a night (US dollars). Compare that to the crappy motel I'm getting across the street from Disneyland in June and yeah...don't cry too much about it! ;)

Basically, my question is - how come I feel that I'm not advertised to international affairs too much? In the United States, it's always the same products, like Burger King, dating websites, and Visa. I swear, when Emirates started their services to SFO International airport, it was so exciting! I loved seeing images of India all over the city, and the bold text on their ads made me intrigued. I feel like I only see great galleries of international locations and hotels when they're a) featured/new or b) I'm looking into a vacation. Ultimately, this is probably because it's an exclusive, EXCITING thing that probably wouldn't be too much fun to see all of the time if you couldn't afford to go. But, I must say, I would rather see a commercial or billboard for Poland or Japan than Grubhub.com. Just saying.

-The Ram
PS: View The Alila hotel

Photo(s) of the Day

Birdcage clutch by Judith Leiber.