By making Lady Gaga the spokeswoman of your company! It is rumored that Twining's tea company wants to sign a large contract with Gaga and have her be the new face of their company. They even want to create a Gaga blend! I do think it's a bit random for Twining's, since they don't really have any advertising strategies. But, I guess it isn't really too farfetched once you remember that Gaga's been sippin tea in public for quite some time now. I guess it was just a matter of time before a smart tea company jumped on this advertising opportunity!
Other thoughts:
1. I believe that most of the youthful generation already likes tea. So, this will definitely boost sales.
2. I love Twinings + Gaga seperately, so I'm in on this idea.
3. Gaga is already bringing tea 'back' by taking personal images and posting paparazzi images of herself running around with vintage tea cups, so good timing, Twining's.
4. Maybe this will boost Anthro's beautiful tea cup sales?
5. Next promotional idea: Teacups by Gaga! I'm sure they would sell out in a day.
Love, The Ram
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