Matching Karl Lagerfeld's recent obsession with giant Chanel products in the center of a fashion show, their recent Eau Première perfume launch party was set in a similar theme. Designer Jean-Marc Gady was responsible for the out of the box apartment decorations. He covered the space in No. 5 shaped walkways, and included intense lighting with sensory experiences. The walls were lined with large scale prints of the faces of past No. 5 campaigns. Marilyn and Nicole Kidman? Sounds great!
In this walkway, guests could step up to a glass table with bottom lit glass perfume bottles atop the table. When you move your arm over a sensor on the perfume bottles, a sensor goes off and releases the parfum scent onto your body. Fantastic, right?
A shrine.
D
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