Brand Profile: Viktor and Rolf

The most exciting new thing going on with my brand is their show at Paris Fashion week. The Paris shows begin on , 2010. The Viktor and Rolf show is on Saturday, March 6th at 1:30pm at the Espace Ephémère Tuileries. I think this is the biggest type of marketing press that this brand ever attempts to reach for. They are so low key with all of their marketing, and it is slightly difficult for me to answer this week's homework entry because there isn't much activity with this brand's marketing trends & strategies. But, the fashion week show does bring in the fans and the hype!

In recent news, Viktor and Rolf released their newest fragrance, Eau Mega, in 2009. They ran an ad campaign to attract customers to try the new floral, ultra-femme fragrance. There may have been an ad campaign, but there were no commercials, billboards, or oversized posters in metropolitan cities. The fragrance was marketed in a very low key fashion. 

In sum, Viktor and Rolf rely mainly on their RTW show in Paris to show their consumers their work. Also, by releasing a new fragrance last year, they are allowing their luxury brand to reach out to different types of consumers. This helps stay up to date with the economy because not even luxury customers want to purchase luxury items at the moment. But, overall, staying up to date with marketing trends doesn't seem to be their main concern. I think that if they desperately needed more business, they could make a marketing advancement to aide their company.