Brand Profile: Gucci's Artisan Meet & Greet

Everyone loves meeting famous people. Whether you spot a celebrity on the street or wait in line for hours to meet them, there is always a unique rush that one feels when they meet someone who impacts the industry on some level. Well, how about if you were able to observe (and meet) Gucci's leather  craftsmen?


Gucci's leather artisans have been on an international tour for most of this year, landing in Gucci boutiques and giving handbag building tutorials to the public. Amazing, right?! (If this is recession infused, then I can't wait for what else is yet to come!)


Once the team makes it to a new store, they set up what the call their "Artisan Corner" - an area where all their supplies and work will be done. In the corner, custom sewing machines are set up on tables with stands and tools for leather handbag creation. In order to view the Gucci team before anyone else, you must attend a VIP event. Otherwise, the team will stay for a few extra days, and then will be shown to the public. In their program, you can view the complete design and creation process of a classic $1,000 handbag. I would love seeing some of Gucci's mood boards!


The team will reach San Francisco's Stockton street store on April 19th!


Source: Fashionista
- The Ram