Brand Profile: Modern Fashion Marketing

As we all know, Fashion moves at the speed of light. And with it are fashion's 
marketing methods. Since most fashion consumers are trend conscious, info
savvy, and modern, it is important to stay up to date with the latest 
marketing trends so you can reach your customers correctly. I think some 
of the main changes to fashion marketing today revolves around technology. 
It has quickened thegeneral pace and need for instant entertainment!
Now, when I mentioned these two characteristics, I'm talking smart phones,
of course. The Blackberry and iPhone make consumers anxious, 
relentless, and needy to get new info ASAP. So, one of the smartest new 
ideas would be to market not only in print or on the television, but through 
video, websites, and smart phone apps.


Another trend I've noticed is to be outrageous and innovative. 
For instance, Chanel pulls over the top ideas in their Tokyo, Japan store. 
One side of the entire building is made of television screens, where 
large sale advertisements and whimsical videos are played. 
This immediately grabs the attention of any bystander and holds their 
attention for at least a minute, whereas a window display may not even
catch your attention from across the street. (Video below of one of
Tokyo's building advertisements!)



Finally, Chanel well-rounds itself with its podcast, which I used to 
subscribe to. They send updates at least once a month, and theme the
podcast directly to the product or runway show of that month. For instance, 
when a Resort show is presented, a podcast video would but sent to you 
about a week or two after the show, and directed in a catchy, sneak-peek
kind of way.



-The Ram