The couple met in 2004 and created their first collection, “Shadow and Light”. Their statement of minimalism and humor quickly gained attention and were able to branch into other categories to continue their message.
Alex & Chloe take inspiration from high fashion labels such as Viktor & Rolf and Lanvin, as well as personalities like Kate Moss and Bjork.
The brand gained notoriety for their flat, mirrored pendant necklaces and their melted riff on the Chanel logo. Alex & Chloe now have stores in New York, Los Angeles, Tokyo, and Paris.
The evil Chanel logo, called "Coco's Dead":
General hipness:
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